Automobile is a sector where there are developments made
quite often, we find every other brand coming up with something every year.
Automobile companies today in this world face a lot of competition. With the
new designs coming in the market, the whole segment of automobile industry has
gone through a dynamic change. Though it is extremely
challenging but automobile companies never step back in creating a new image
about them in the market. Nowadays automobile companies are focusing more on
building on machines which are highly economical. Japan, India, etc.
are some
known countries which are not only creating new engines at the top level but
also taking care of the consumers which prefer economical cars. Yes, for obvious
reasons, the cost of gas and the affordability of maintaining the machine is
another pain for a particular part of the society.
Let’s get on with the most feasible option today for a
single or two person ride, a scooter or a bike. Two wheelers in India are
considered to be a big necessity. Reasons like traffic, fuel efficiency, low
maintaining costs. To mention a few companies in the world, Yamaha, Honda,
Hyosung, Hero are some of the big daddys of the industry. Not very old Hyosung has also stepped into the Indian
market, though not much seen on the roads, it is striving for its survival
anyhow. The Japanese Yamaha has been on the charts for a very long time now.
Always known to be creating powerful machines, Yamaha in India came up with the
Yamaha R 15. A 150 CC bike with sporty look, which is fuel efficient and
pleasurable riding, it had some eye feasting features on it. But, it still
couldn’t strike the common man which can be run everyday. The FZ series has
seriously brought a lot more sales to Yamaha for sure. With this the Yamaha has
now entered into a new phase of scooters. Scooters today are very mobile as
compared to bikes. Though not powerful it surely fulfills the need upto a much
greater extent.
Well competing with the scooter experts in India like TVS or
Honda, Yamaha had some difficulty to catch eyeballs on it. With the launch of
the Yamaha Ray around 18 months back Yamaha has been looking forward to buildmore
commute segment wheelers. The Yamaha Ray was targeted towards the females and
the other version the Ray Z for males. We now see Yamaha’s new machine The
Alpha, with a new design in the market meant for the entire family. Though the specifications might be quite
similar to that of Ray but it doesn’t look similar like it. The Alpha is more
simpler which can please the eye and somewhat might even remind you about
Honda. With a typical family scooter look, The Alpha has a unique style on the
rear side. The brake lamp is placed unusually and the tail direction indicators
too look a bit unique. Yamaha is quite sure that consumers may have never seen
such a distinct in its own way. Though it’s a refreshing design, it doesn’t
really meet the standards.
The Yamaha Alpha has been priced at Rs 49,518 (ex-showroom Delhi) and is available in five colours- White, Black, Grey, Purple and Red. It competes with the Honda Activa and the Suzuki Let’s.
Written by: Fahad Patel
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