Social Media - A Bend To Trend

Today Marketing is one thing which every business man has to take care of. Be it a small retailer in your area or a huge manufacturer, they have to market. Market is pretty dynamic today. Every business has to keep moving ahead to meet the pace of the changing trends of the market. Except you are a sole manufacturer of a certain commodity, which is extremely rare in this world, you need to show your presence in the market. Your ability to achieve your monthly sales is the result the way you market your product at the right place, at the right time, with the right price and with the right promotions. Promotion today, is considered to be the biggest tool to get in touch with the right target audience. Consumers today cannot be stable on a specific brand of product, as there are way many different options to choose from. Take from the price and the quality of the product, promotion today is a way to communicate with the consumers about your product.

Promotion could be in any way. With the use of the most effective mediums today like print, outdoor, broadcast, events and digital, one can achieve their presence in the market. Well, though there are five major mediums available to communicate, there are some constraints as well. One of the biggest constraints which come up is the cost. “How much will it cost me to promote my product on the particular media?” A big question mark wanders around the head of the businessmen.Out of the all these media, broadcast is the most expensive sort of promotional activity. Following the old methods of above the line activity is reaching the audience but at a steady pace. But going below the line definitely brings the right 

audience to communicate with the manufacturer directly.

Digital media to mention about is considered to be one of the most easy and safest methods of promoting a business online. When we speak about online, the first thing that pops up in our minds is the website. A website today is sure to have for any business. Mostly, after the website is up on the web, another question which comes up is NOW WHAT? How do we proceed, because when an investment is made to promote a particular product or a service the next thing the businessman expect is conversions or profit out of that investments. Another branch of digital media comes into play when we speak about Social Media. This is a sort of media which has been widely trending around the web. Today if a person comes and ask you about your Facebook Id or a Twitter handle, they do not expect you to make a question mark on your face. They certainly look for an answer. This answer of social media presence if goes yes for your brand then you are directly connected to the audience every second, minute, hour and day. Certainly, a smart and tricky investment but a viable option for those looking forward to get on the digital platform. This smart move is an absolute connection between the consumer and the seller directly. You have a new product; create a social media presence in such a way that it builds your distinct image in the market. Social media is one of the most dynamic media today. One can target its target audience every minute of the day. Effective use of imagery and text can surely take ones eyeballs towards your product. Though there are other relevant ways in the digital platforms itself to get known, social media has a distinct feature to get on with it.No matter which device a person is holding, a tab, a smartphone or a laptop, one can easily get on social media for some trending topics and news.

Not so old, 2012 statistics show that Facebook alone had 1 billion active users and today India alone stands with 100 million active users. Even a percent of it, if targeted correctly, a brand could go viral in less than a year. Choosing the right platform as per your product is extremely important. Platforms like Instagram, Pinterest, Youtube are some of the most popular picture and video sharing platforms are known to have a lot of active users. Marketing and being present on such platforms could be a cherry on the top choice for any brand. We have some incredibly known brands like Gillette, Samsung, Reebok which are creating a presence which many brands are looking forward to have. Obviously such brands wouldn’t require any other online paid advertising techniques because they are quite old in the market. Be it anything, fans are going to drive on their page extensively. Apart from this, one can even take consumer feedback and rectify their grievances in a short span of time. This means the communication barrier which laid between the consumer and seller has somehow been pulled off!!



Written by: Fahad Patel